Project Components

The initiative developed a strategic map and documentation to articulate the organisation’s values. It implemented value‑based assessments through surveys and discussion circles, trained staff and created a team of values ambassadors. Educational tools such as videos, murals, competitions and written content were produced, alongside a communications plan, values practice bank, knowledge transfer guide and strategic support.

A. The Challenge

Tatweer for Educational Technologies needed to embed a cohesive set of institutional values to unify its culture and guide decision‑making. Existing values were not widely understood or practised, limiting their impact on organisational behaviour and performance.

B. Our Solution

We mapped and documented core values, created assessment tools and delivered training to embed them across the company. A values ambassadors programme and multimedia educational materials were launched to reinforce behaviours. Communication campaigns and a knowledge transfer guide ensured that values became integral to daily work and strategic initiatives.

C. Key Achievements

The project cultivated a strong values‑driven culture. Employees demonstrated greater alignment with organisational principles, participation in values initiatives increased and decision‑making reflected shared beliefs. The values practice bank and ambassadors programme support ongoing reinforcement, ensuring that values remain central to the organisation’s identity.