Reading and the Knowledge Society: National Study of Reading Trends in Saudi Arabia
A national survey illuminated Saudi Arabia’s reading patterns and guides initiatives to build a knowledge‑based society.
Completed
Project Gallery
Project Overview
Project Components
We conducted a nationwide survey to explore reading habits and intellectual engagement across Saudi society. The study collected quantitative and qualitative data on reading frequency, genres, motivations and barriers. Findings were analysed to craft targeted initiatives and policy recommendations aimed at fostering a reading culture and supporting a knowledge‑based society.
A. The Challenge
Policymakers lacked reliable data on reading behaviour, making it difficult to design effective programmes to encourage reading. Without understanding patterns and barriers, initiatives risked being misaligned with the community’s needs.
B. Our Solution
Our team designed and executed a large‑scale survey covering diverse demographics and regions. We analysed responses to identify trends, motivators and challenges. Recommendations were developed for programmes, campaigns and policy changes, and the insights were disseminated to stakeholders.
C. Key Achievements
The study produced the first comprehensive baseline on reading behaviour in Saudi Arabia. Its insights informed corporate and national initiatives, leading to new campaigns, reading competitions and digital resources. It strengthened collaboration between Aramco and cultural institutions.
Project Summary
Project Information
Client:
King Abdulaziz Center for World Culture (Ithra)
Value:
3,500,000 SAR
Start Date:
October 27, 2013
End Date:
April 25, 2014
Duration:
Six months
Project URL:
Status:
Completed
Additional Information
The Client Phone :
8001221224
The Client Email :
customercare@ithra.com
Taxonomies
Service Area:
Research Capacity Building, Social Development
Client Sector:
Corporate & Industry